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Newsletter
An email signup section with a heading, description, and form connected to your Shopify customer list. Use it to build your mailing list.
What it looks like
Here's the newsletter section alongside its settings in the theme editor. The left panel shows the settings you'll see in Customize, and the right shows the result on your storefront.
Storefront preview
Image sizes
The background image is requested at 2000px wide and covers the whole band, cropping to fill at every screen size. Use a calm, low-contrast photo — the form and heading sit directly on top of it.
Settings
| Setting | What it does |
|---|---|
| Color scheme | Picks which set of colors to use for this section |
| Heading | The title above the signup form |
| Text | A supporting message explaining what subscribers get |
| Button label | What the submit button says — defaults to "Subscribe" |
| Full width | Lets the heading, copy and signup field span the band instead of a narrow centred column |
| Background image | An optional image behind the form for a more visual look |
Blocks
This section does not use blocks.
Subscriber tagging
Everyone who subscribes is added to your Shopify customer list with a newsletter tag. Use that tag with Shopify Email segments or third-party email tools (e.g., Klaviyo) to send targeted campaigns.
When it isn't showing
The section always renders, and ships with default copy, so an untouched one shows a placeholder heading and the form. Replace Heading, Text and Button label with your own.
Sign-ups go to your Shopify customer list; if they are not arriving, check Customers in the admin rather than this section.
Tips
- Tell visitors what they'll get. "Subscribe to our newsletter" converts worse than "Get 10% off your first order" or "Weekly gardening tips, delivered free."
- Place this section near the bottom of your homepage, after visitors have had a chance to see what your store offers. They need a reason to subscribe.