Newsletter

An email signup section with a heading, description, and form connected to your Shopify customer list. Use it to build your mailing list.

What it looks like

Here's the newsletter section alongside its settings in the theme editor. The left panel shows the settings you'll see in Customize, and the right shows the result on your storefront.

←Newsletter

Heading

Subtitle

Get early access to new products, exclusive offers, and weekly style tips — delivered straight to your inbox.

Button label

Button color

#111111

Storefront preview

Stay in the loop

Get early access to new products, exclusive offers, and weekly style tips — delivered straight to your inbox.

Live demo — Newsletter on storefront

Settings

Setting	What it does
Color scheme	Picks which set of colors to use for this section
Heading	The title above the signup form
Text	A supporting message explaining what subscribers get
Button label	What the submit button says — defaults to "Subscribe"
Full width	Lets the heading, copy and signup field span the band instead of a narrow centred column
Background image	An optional image behind the form for a more visual look

Blocks

This section does not use blocks.

Subscriber tagging

Everyone who subscribes is added to your Shopify customer list with a newsletter tag. Use that tag with Shopify Email segments or third-party email tools (e.g., Klaviyo) to send targeted campaigns.

Tips

• Tell visitors what they'll get. "Subscribe to our newsletter" converts worse than "Get 10% off your first order" or "Weekly gardening tips, delivered free."
• Place this section near the bottom of your homepage, after visitors have had a chance to see what your store offers. They need a reason to subscribe.